Case study · SEO and GEO
SailEdu: a study-in-Malaysia platform that went from 42 to 21,118 Google impressions a month
SailEdu (学帆教育) is a Chinese-language platform for students applying to universities in Malaysia and abroad. Macoin built the platform and its search groundwork. Google Search Console shows sailedu.my at 69,595 impressions and 524 clicks from 28 July to 28 October 2026, up from 42 impressions in all of May 2026.
- Impressions
- 69,595
- Clicks
- 524
- Average position
- 19.3
- Partner universities
- 79
Search figures: Google Search Console for sailedu.my, 28 July to 28 October 2026. University count: sailedu.my homepage, 30 October 2026.
What we built
A platform where a student compares universities, gets free advice and applies, without paying an agent.
- University directory
- 79 partner universities across 6 countries, filtered by country, with rankings, fees and entry requirements on each page.
- Online application
- Students apply to partner universities directly on the site, in Chinese or English, with no agent fee.
- Student dashboard
- Each student sees every application they have made, and where it stands, in one place.
- Guided choice
- An AI school-selection entry point and a WhatsApp line to a free one-to-one counsellor.
The search groundwork
Everything below is live on sailedu.my and can be checked in the page source.
- Pages written for the searches students make
- Server-rendered Chinese pages that answer the question in the headline, such as 马来西亚留学申请：合作大学免费在线申请，零中介费 (apply to study in Malaysia: free online applications to partner universities, no agent fee).
- Structured data search engines can read
- FAQPage, CollegeOrUniversity and ItemList markup, so a university page is understood as a university and a ranking as a list.
- Open to AI crawlers
- robots.txt names AI crawlers such as GPTBot and allows them, keeps dashboards and admin pages out, and the site publishes an llms.txt summary.
- Crawl hygiene
- A sitemap for every section, and filtered university URLs blocked from crawling so duplicates do not compete with the main pages.
What Google Search Console shows
Impressions are how often sailedu.my appeared in Google results. The site went from almost no visibility in May to about 20,000 impressions a month from July.
| Month | Impressions | Clicks |
|---|---|---|
| May 2026 | 42 | 7 |
| June 2026 | 964 | 59 |
| July 2026 | 21,118 | 160 |
| August 2026 | 25,742 | 188 |
| September 2026 | 19,745 | 137 |
| October 2026 (to the 28th) | 21,903 | 183 |
Chinese searches where SailEdu sits on page one
| Search | Average position | Impressions |
|---|---|---|
| 马来西亚留学studying in Malaysia | 6.5 | 100 |
| 马来西亚大学排名2026Malaysian university rankings 2026 | 7.0 | 172 |
| 马来西亚私立大学学费排名Malaysian private university fees ranked | 6.6 | 49 |
Google Search Console, 28 July to 28 October 2026. Average position is across all impressions, so it moves day to day.
AI answers
Ask ChatGPT yourself
Open ChatGPT and ask the question below, which means “top 10 platforms for applying to study in Malaysia”. In an answer we recorded in October 2026, ChatGPT listed SailEdu second and described it as a platform for comparing universities and applying online.
top 10 马来西亚留学申请平台介绍
AI answers change with the wording, the user, the date and the model, so you may see a different list. This is one observation, not a ranking, and it does not imply any partnership with Google or OpenAI.
What this does not show
The figures are reported totals for one site in one period. They do not prove SailEdu leads its market, and they are not a promise for another site: a different market, language and competition will give a different result. The groundwork is repeatable. Read how we approach SEO and GEO.
FAQ
Questions about this case study
SailEdu (学帆教育) is a Chinese-language platform at sailedu.my for students applying to universities in Malaysia and abroad. It lists 79 partner universities across 6 countries and lets students apply online without an agent fee.
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