Custom CRM

A CRM built around how your team actually sells

Macoin Technologies builds custom CRM systems in Malaysia, and extends HubSpot or Zoho, with WhatsApp, quotation and accounting integration.

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What is Custom CRM?

Macoin Technologies Holdings Sdn Bhd develops custom CRM systems from Puchong, Selangor, for businesses across Malaysia. We build CRMs around your own sales and service process, connected to WhatsApp, quotations, invoicing and your accounting software. Where HubSpot or Zoho already fits, we integrate and extend it instead. You own the source code and data of anything we build.

Isometric clay diorama of a software architecture with connected modules and data stores.

Who this is for

Leads scattered across WhatsApp and spreadsheets

Nobody can say how many enquiries came in last month, who followed up, or why a deal was lost.

Outgrowing a subscription CRM

Per-user fees keep rising and your sales process still needs workarounds the tool cannot handle.

Industry-specific workflows

Property, education, clinics, distribution and services firms with steps and records a generic CRM does not model.

What We Deliver

Sales pipeline and lead management

Leads captured from WhatsApp, forms and ads, assigned to the right person, with follow-up reminders and a pipeline managers can trust.

Quotation to invoice

Quotations, approvals and invoices generated from the CRM record, with sync to accounting software and e-Invoice where required.

Customer portal and service

Tickets, bookings or account self-service for customers, on the same records your team sees.

Why choose our approach

Honest build-or-buy advice

If an off-the-shelf CRM fits, we say so and help you set it up. We recommend custom only when your process needs it.

No per-seat licence on what you own

A custom CRM is yours, with source code and documentation, so adding staff does not add licence fees.

WhatsApp-first for Malaysia

Built for how Malaysian customers actually buy: on WhatsApp, in English, Malay or Chinese.

Phased to your budget

Start with the pipeline and lead capture, then add quotations, portals and reporting as the business grows.

Plan a CRM your team will actually use

A CRM succeeds when it matches how your team sells and serves customers. Start with where leads come from, who follows up, what a quotation needs and which numbers managers review. Then decide whether an existing CRM can be configured or whether a custom build or extension is the better fit.

Lead sources: WhatsApp, website forms, ads, walk-ins and referrals.
Pipeline: the stages a deal moves through and who owns each one.
Documents: quotations, approvals, invoices and e-Invoice requirements.
Integrations: WhatsApp Business Platform, accounting and e-commerce.
Data: existing customer records to clean and migrate.
Reporting: conversion, follow-up speed and revenue by salesperson or channel.

If HubSpot or Zoho fits your process, we can integrate and extend it rather than rebuild it. When the workflow is specific to your industry, a custom CRM removes per-seat fees on functionality you own outright.

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Planning guides for this service

CRM system cost in Malaysia: subscription vs custom build
What a CRM system costs in Malaysia: subscription fees, custom build ranges, integrations and the scope that moves the price. Quotes from Macoin via WhatsApp.
Custom CRM vs HubSpot or Zoho: which fits a Malaysian business?
When HubSpot or Zoho CRM is enough for a Malaysian business, when to extend it, and when a custom CRM with WhatsApp and accounting integration pays off.
WhatsApp Business API automation in Malaysia: connect it to your systems
WhatsApp Business API automation in Malaysia: connect WhatsApp to your CRM, bookings and orders, and understand Meta's per-message pricing model.
e-Invoice MyInvois integration for custom systems in Malaysia
How to integrate LHDN's MyInvois e-Invoice API with your custom system, ERP or POS in Malaysia: options, data, testing and what to check first.

FAQ

Custom CRM questions we get asked

It depends on users, modules and integrations. A focused first release covering leads and pipeline is a very different project from a CRM with quotations, portals and accounting sync. We are flexible and scope a first phase to your budget. WhatsApp +60 18-263 7350 for a quotation.

How much does a custom CRM cost in Malaysia?

Should we build a custom CRM or use HubSpot or Zoho?

If your process fits the standard pipeline and the subscription cost is acceptable, a SaaS CRM is usually faster. Custom makes sense when your workflow, integrations or growing seat count make the subscription a poor fit. We can also connect custom features to an existing CRM.

Can the CRM connect to WhatsApp and our accounting software?

Yes, where those systems provide an API. We use the official WhatsApp Business Platform and integrate with accounting systems that support it, and confirm what each one allows before quoting.

Can you migrate our existing customer data?

Yes. We map, clean and import records from spreadsheets or your current CRM, and agree how duplicates and incomplete records are handled before the migration runs.

Ready to get started?

Tell us about your project. We'll get back to you within one business day.

WhatsApp for a quotation See Our Work